Social Media Marketing is still the hottest topics at the entrepreneurs table. I get asked this question a lot, “I know I need to do social media but I don’t know where the hell to start. What do I do?”
These days everyone seems to have a smart phone, ipad or lab top. It’s pretty common today ever since the boom of Social Networks. Sites like Facebook, Twitter and YouTube have really changed the way we communicate. In fact, they have changed the way we buy things, the way we get information, news and updates.
Most importantly, it’s the way we make purchasing decisions. Anytime someone is in the mood to purchase something before they do they always go online. They read tons of reviews and It’s usually on the opinions of others, friends, family and some times complete strangers. But it’s what most people do.
What does that mean for citizens or brands? Well it means that the most essential aspect of social media marketing is to talk and empower your brand advocates. Give them the resources to succeed in helping disseminate the word about your company. It’s the only way to truly make the process for people much easier during the buying process.
I won’t give you all the answers but you have to think outside the box on this one. So the first thing a company needs to do when thinking of starting a social media marketing campaign is to decide first and foremost who and where their target market is hanging out online.
There are many ways to do this. You can use sites like Google Ad words, Google Keyword Tool, Google Network, Facebook Ads, YouTube Ads, Squid do and many more. Once you have done your research than the next strategy is to think of what tools and tactics you will use to reach your audience. Your main goal here is to get them to subscribe, follow and like your pages, channels and accounts. The only way to do this to offer them something of value.
This is where Content comes into play. There are only a few types of content you can create for the web. Text based Articles, Blogs and writings. Then there is Videos which is the nuts and bolts of the web. And last there are podcasts which is simply audio. These three tools are the most effective and sure way to boost your brand and company sales through the roof. This is what all the craze is about. People are going nuts because of the daily amount of traffic that is going on.
In conclusion, globalization is coming at us faster than a speeding bullet. There is a whole new world and it’s online. The way I see it is if you buy up your real estate now than you’ll only get rich like people have traditionally done in the real world. I’ll see you in the virtual world!