Search engine tools including Google, Yahoo and Bing have become essential tools for searchers of information, services and products on the Internet. If you are a website owner seeking to trade on the Internet, you are probably aware from your own experience of searching the Net that web surfers rarely seek for any product or service past the first few results.
Considering that many searches yield millions of results, there is very little chance that most searchers will ever reach your site unless you understand how to increase your web site ranking beyond your competitors, get them into the first few results (for particular search terms) and increase the traffic to your site.
While we tend to think of one website as having a higher position than another we are mistaken as to how search engines work. In fact, Search engines assign positions to pages and not websites as a whole. The more relevant a search engine thinks your web page is for a particular search term, the closer it will place it to the top of the search results.
Essentially, you need to seek to make your web page the most relevant one possible in relation to the keyword. This can be very hard or quite easy depending on how much competition there is for the keyword and how well your rivals have optimised their key phrases. However, if you don’t optimise your website you are missing out on traffic and revenue you could have gained. Most website builder resources include some optimization tools.
Fortunately for you, the majority of website owners either don’t know how to or fail to optimize their websites. In this article, I will show you how you can optimize your pages as best as possible to get you the traffic you need.
Search engines evaluate your websites pages to determine what you flag as important. For example, they will look at whether your keywords are highlighted, how long your pages are, your page or article titles and headers and many other factors. Improving on these can help you get your page ranked higher and to draw traffic.
Your page title should always include your main keywords. For example if your web page is about feeding rabbits, your title shouldn’t just be ‘How to take care of Rabbits’ but should be much more specific. You need to think about what someone searching the Internet would type in e.g. if they would type ‘good rabbit feeds’, your title might be ‘How To Source and Prepare Good Rabbit Feeds’. If possible place your keyword near the beginning of the title.
Like Wikipedia, and most news sites, try to link your websites articles together with different key phrases. It helps with website ranking as well as keeping your visitors on site for longer.
Search engines count highlighted text in your articles as a mark of importance, so you should highlight your keywords in bold, italics or by underlining them.
While you want to stress your keywords in your article, if you over stress them your page may be penalised, by Search Engines, so where possible, replace your keywords with words with the same meaning (synonyms). You want visitors to spend as much time as possible so you should make your pages long, but not too long, perhaps 500 to 1000 words. You can also add some interactivity such as polls or media such as video.
If your content contains images you should name your images after your keywords. You can also include key phrases in your image captions and ALT tags.
To summarise, for you to gain higher website ranking and top positions for your web pages you should tweak core aspects of your web content and articles to give you a competitive advantage. Taking the time to do this properly should reward you with a boost in traffic to your site.