When I first entered this industry I was given reams of company training. I soon discovered that was just not doing it for me.
Did you experience or witness your sponsor’s willingness to focus on massive signups of new members with little thought of how they were going to be trained? It seemed to me that the focus should be on training first and signups second. I saw too many people whose dreams went up in smoke when they were left abandoned.
My first attempts at recruiting scared me to death. All of a sudden I was the person carrying the light of hope for those eagerly listening to my presentation. It was scary. I realized that I had taken on a huge responsibility with every person that joined my business. I knew that good training had to be the next step.
As I interviewed people in my living room I came to realize that few had the background, skills, past experience and ability to make and sustain a commitment for success. They were looking to me. I had to find a way for them to look to themselves. By developing a powerful and comprehensive training system I was then able to relieve myself of the feelings of anxiety for their future success. Yes, their success WAS my responsibility, but they then shared in that responsibility by having to complete the lessons.
When I joined my first company I eagerly awaited the training materials from the company that I was promised. I consumed them on arrival. But, they didn’t work.
You see, the company has one interest; selling products. That’s all. Few companies have leadership that has evolved from the field and are sensitive to the needs of field. Only field leaders can relate with and identify the needs of the field. Most companies are managed by ‘non-entrepreneurial’ college graduates that have never put their all on the line to achieve entrepreneurial success. Now, I’m not saying they’re losers. That’s not at all what I’m saying. I am saying that if you want to be a concert violinist you go study under a concert violinist. If you want to run the orchestra you go to management school. Management school teaches little about music. MLM training is best developed and delivered by the field leaders.
If your company is like most companies they are promoting features. Features of their compensation plan, bonus programs, education and financial status of their executives, etc. FEATURES do not sell. BENEFITS SELL.
Your field leadership training is focused on BENEFITS. It is a proven axiom that benefits outsell features by a wide margin. MLM network marketing training is best developed by those focused on sharing the benefits of the products, the compensation plan and the strengths of the company. What these benefits bring to each participant. That is the key.
Some companies have finally decided to make maximum use of the internet with beautiful websites, incredibly informative back offices, increased electronic communications, etc. However, none of these, from what I can see, have reached out to meet the real needs of the field.
The field needs more than what the companies are providing. The field needs the ability to meet personally with prospects instantaneously at the moment the prospect is asking for information. A quality lead sourcing and delivery system is required and the application of quality autoresponders and contact managers are required. Field Leaders have set these in place.
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